VENUE
Exhibit Halls 1 – 4, SMX Convention Center
Mall of Asia Complex, Pasay City, Metro Manila

EVENT DATES
September 15 - 19, 2010

EVENT HOURS
10:00 A.M. – 8:00 P.M.

CONTRACTORS INGRESS
September 12, 2010 • 9:00 A.M. – 5:00 P.M.

EXHIBITORS INGRESS
September 13 – 14, 2010 • 9:00 A.M. – 5:00 P.M.

OPENING CEREMONIES
September 15, 2010 • 10:00 A.M.

EGRESS
September 19, 2010 • 9:00 P.M. – 12MN

ORGANIZER
Primetrade Asia, Incorporated
5th Floor Accelerando Building
395 Sen. Gil Puyat Avenue, Bry. Bel-Air
1209 Makati City, Metro Manila
Telephone Nos. (632) 896-0661, 896-0682
Fax No.: (632) 896-0695
Websited: www.primetradeasia.com

PARTNER ORGANIZATIONS
Asian Catholic Communicators, Inc. (ACCI)
Book Development Association of the Philippines (BDAP)
Philippine Booksellers Association, Inc. (PBAI)
Publishers’ Representatives Organization of the Philippines (PROP)


ADVERTISING AND PROMOTIONAL EFFORTS
A fully integrated visitor promotion campaign shall be launched by the Organizer to ensure maximum attendance of trade visitors.
Advertising
A tri-media campaign shall be implemented. Print advertisements shall be released in major broadsheets and magazines while radio and television announcements shall be coordinated with the networks.
Publicity
Awareness is created through news/photo releases and feature articles in major newspapers and magazines and plugs in TV and radio stations. Each exhibitor is encouraged to submit articles and photographs of their latest news or products for inclusion in the event’s general publicity efforts.
Special Events
To hype up the fair's festive and educational atmosphere, exhibitors and sponsors are encouraged to draw up their line-up of special events such as book launchings, seminars and workshops, quiz competitions and educational video screenings in coordination with the Organizer.
Collateral Materials
Posters, billboards, streamers and banners shall be installed in strategic areas to generate greater awareness among the general public. Posters and flyers shall also be supplied to exhibitors for their own distribution to branches and other target areas.
Visitor Mailers/MIBF Informational Kits
Visitor mailers are disseminated to the general public in major public areas. The Organizer shall invite organizations, associations, public and private institutions through formal invitations and fax transmittals. MIBF Kits and Fact Sheets are distributed to potential and existing customers of booksellers and publishers such as various schools, colleges and universities as well as seminaries, congregations, parishes, non-government organizations, government agencies and private institutions.
Invitations
nvitations outlining dates, time and summary of exhibits, shall be circulated to key target groups. Although the Organizer shall provide general event tickets to exhibitors, participating companies may also prepare tickets approved by the Organizer for their own distribution to clients and guests.
Trade Associations
To encourage networking among different organizations, all major trade associations shall be invited to attend the fair.
E-Media Marketing
The Organizer maintains its own website for the book fair: www.manilabookfair.com for announcements and updates relevant to its partner organizations, exhibitors, sponsors and prospective visitors during the event. Visitors may browse through useful information that would entice them to visit the event. Electronic messages are also created for e-mail blasting to hype up interest for the event.
Exhibition Trade Directory
An exhibition directory shall be produced to serve as a comprehensive guide of the event. It shall include pertinent information about each exhibitor, ten (10) lines shall be allotted to each exhibitor free-of-charge. Exhibitors may likewise advertise in the directory at an additional cost.

PACKAGE FACILITIES AND SERVICES FOR EXHIBITORS
In-hall management; general event publicity and promotion; cleaning of public traffic areas; general security of entry and exit gates and surveillance of the exhibit area and grounds; general overhead lighting; secretariat services; free listing in the Exhibition’s Trade Directory.

OPTIONAL UTILITIES AND SERVICES
Upon the request of the exhibitor, the Organizers can also provide the following services:
• Hiring of interpreters, receptionist and other staff required
• Rental of extra furniture and miscellaneous items such as audio-visual equipment
• Preparation of press gifts and souvenir items

DEADLINE FOR RESERVATIONS
All reservations/applications must be submitted to the Fair Secretariat not later than June 15, 2009. Reservations are on a first-come, first-served basis in areas specified by the Organizer/Exhibit Manager and shall only be confirmed upon the submission of the required payments and application form.

Click here to see MIBF Event Fact Sheet

For inquiries, please contact:

PRIMETRADE ASIA, INCORPORATED

5/F Accelerando Building, 395 Sen. Gil Puyat Avenue,
Brgy. Bel-Air 1209 Makati City, Metro Manila, Philippines
Telephone Nos.: (632) 8960661 or 8960682
Fax No.: (632) 8960695
Email: bookfair@primetradeasia.com or info@primetradeasia.com
Website: www.primetradeasia.com